A memorable street-level advertising medium.
Auto rickshaw advertising creates a physical touchpoint in the city, helping brands appear where pedestrians, tourists, and local audiences can notice them in real life.
Hard to overlook
Unlike online ads that disappear in timelines or search results, the vehicle appears naturally in actual city spaces.
Photo-friendly
The unusual vehicle can become a reason for pedestrians and tourists to look, photograph, and share.
Tourism areas
Operation is planned around central Tokyo and tourist areas such as Shinjuku, Shibuya, Ginza, Asakusa, and Ueno.
Easy to start
Store names, QR codes, products, services, and campaigns can be promoted in a compact outdoor format.
Why Rickshaw
Why an auto rickshaw works as advertising
A rare vehicle in Japan
A Sazgar auto rickshaw imported from Pakistan and registered in Japan creates strong visibility on the street.
Familiar to Asian travelers
As a vehicle commonly seen in South and Southeast Asia, it can feel familiar and approachable to many international visitors.
A vehicle with a story
It connects with Japan’s own three-wheeled vehicle culture while creating a nostalgic and conversation-worthy presence.
Linked with social media exposure
During the placement period, driving scenes are also shared through @yusuf_halal.jp as part of the standard exposure package.
Inbound tourism and social media reach
Follower distribution includes Indonesia 30.6%, Malaysia 13.4%, India 6.8%, and Singapore 3.9%.
Ad Space / Price
Three available advertising placements
Only three placements are available. Advertisers can choose the placement based on visibility, budget, and campaign purpose. Prices include initial sticker printing and outdoor advertising permit application costs.
Left Side
Premium placement focused on visibility from pedestrians and tourists on the sidewalk side.
89,800 JPYMonthly / initial 3-month contractRight Side
Designed to support visibility from intersections, nearby vehicles, and roadside traffic during operation.
64,800 JPYMonthly / initial 3-month contractRear
Suitable for QR codes, store names, campaign messages, and simple calls to action.
44,800 JPYMonthly / initial 3-month contractOperation frequency: guaranteed at least 10 days per month. Operation is scheduled to begin in October 2026. Initial costs include sticker printing and outdoor advertising permit application fees. Design changes may require re-application, handling fees, and reprinting costs totaling 10,000 JPY + tax.
Operation area
There is no fixed route. The vehicle is planned to operate mainly around central Tokyo and tourist areas, including Shinjuku, Shibuya, Ginza, Asakusa, and Ueno. Actual driving areas may vary by day.
Suitable advertisers
Restaurants and retail stores
Food businesses, souvenir shops, experience facilities, and local stores targeting visitors to Japan.
Inbound tourism businesses
Businesses that want to build awareness among international visitors in Tokyo.
Muslim-friendly brands
Stores and services with strong relevance to Muslim travelers and Muslim residents in Japan.
Social media-friendly campaigns
Brands that want a campaign format that can be noticed offline and shared online.
Flow
Placement flow
Ask about available placements.
Because there are only three placements, availability is handled on a first-come basis. Please contact us with the subject “Auto Rickshaw Advertising”.